Most businesses have started to take social media seriously. They are spending time and effort developing their profiles and reaching out to customers. It makes sense for a business to have an online presence beyond their website. Are you taking advantage of all the available options the Internet has to offer? If not, it may be time to start.

Social media, once called a fad, has become the norm and is going to be with us for some time. A large number of companies already have an online presence, and are taking advantage of the benefits that social media can bring. Here are a number of things you can do to get your social media adventures underway.

Be Clear on Social Media It’s important that before you start looking into the different forms of social media that are out there, you are clear on what social media is, and what it isn’t. Social media is a way to meet people, and share content and ideas with them. For companies it’s a form of non-traditional marketing - think of it as soft marketing - it’s not meant to be the place where you flog your products, rather a place to develop interest in your company, so people will want to do business with you. By using social media you can show people who your company is, and connect with them on a more personal level. If you are clear on what social media is from the beginning, there’s a higher chance that you’ll be successful when you develop your online presence.

Before You Launch Into Social Media There are a number of things that your company needs to have either already done, or considered, before you jump in:

• Have a website: It’s a good idea to have a solid website with information about your company, contact information, products and services. Most potential customers will look at your website after looking searching for you online, and before they choose to do business with you, so your website needs to provide the relevant information they are looking for. If you don’t have a website, or feel yours is lacking, it’s easier than ever to get a professional looking site. With a quick search you will be able to find some competent designers.
• Get educated: It will be beneficial to educate yourself on current trends regarding social media. This can be done by simply going to social media websites, taking the free introduction tours and reading blogs related to the sites. Beyond that you should also research your competitors’ websites and Internet presence. Observe what content they have online, and more importantly: what they don’t have. It will also help to connect with and observe industry experts, see what they post online, and note the style and tone they use. This will help provide you with a sound knowledge base from which you can then create a more effective online presence.
• Set goals: As with any step in business, you should have a plan with realistic goals. Aim for results that are achievable for your company. If you’re a small, local IT company that focuses on providing support for banks, don’t expect to have the same massive hype that Microsoft and Apple do. Clearly set objectives and review periodically.
• Develop a focus: In real life, you can’t be all things to all people. The same goes for social media. You need to develop a focus on what type of online content you would like to share. You should aim to create content that your customers will want to share with people.
• Stake a claim: You should to go to the main social media websites - Google+, Facebook, LinkedIn and YouTube - and reserve your personal and business usernames. This is important because it will make you look more professional by having the same username across all sites, and users will be able to find you easier.
• Ask for help if you need it: While some companies make social media sound easy, it can be deceptively hard to master. If you feel lost, or are having a tough time with it, there are knowledgeable consultants out there who are happy to help.

Time to Get Social When you feel you know what direction you will take, it’s time to start developing your online profiles. It can be tough to decide which social media tools to utilize. Unfortunately there is no right answer. Most small businesses follow the crowd, and this means having pages on Facebook and Linkedin. This does not mean that you should join these networks simply because they have the most users. It is recommended that you follow what similar businesses or direct competitors are doing. If they are on one service but not another, do the same to begin with, but be on the lookout for new social media sites, or features being added to existing sites.

One Thing to Not Forget There is one really important thing we can share with businesses thinking of pursuing social media: it isn’t a turnkey operation. You can’t just, “set it and forget it.” To be successful, you need to be active by posting updates, news, and above all interacting with the people who reach out to you. After all, they are your customers. If you do establish your social presence but forget to keep it up to date, you will be the company that’s forgotten.

If you would like help with your social media strategy, please get in touch with us. We’d love to hear from you.

When it comes time for your organization to evaluate ERP systems, whether you are replacing a small business accounting package or an aging ERP, it’s important to clarify the components.  Each piece (often called module) of the ERP system delivers different value for your organization. To get the most from the full system, make sure your evaluation team understands the fundamentals.

Financial Management At the core of ERP are the financial modules, including general ledger, accounts receivable, accounts payable, billing and fixed asset management. If your organization is considering the move to an ERP system to support expansion into global markets, make sure that multiple currencies and languages are supported, as well as regulatory compliance in the U.S. and in foreign countries.

Other functionality in the financial management modules will include budgets, cash-flow, expense and tax reporting. The evaluation team should focus on areas that are most important to support the strategic plans for your organization.

Business Intelligence Business Intelligence (BI) has become a standard component of most ERP packages. In general, BI tools allow users to share and analyze the data collected across the enterprise and centralized in the ERP database. BI can come in the form of dashboards, automated reporting and analysis tools used to monitor the organization’s business performance. BI supports informed decision making by everyone, from executives to line managers and accountants.

Supply Chain Management Supply Chain Management (SCM), sometimes referred to as logistics, improves the flow of materials through an organization by managing planning, scheduling, procurement, and fulfillment, to maximize customer satisfaction and profitability. Sub modules in SCM often include production scheduling, demand management, distribution management, inventory management, warehouse management, procurement and order management.

Any company dealing with products, from manufacturers to distributors, needs to clearly define their SCM requirements to properly evaluate an ERP solution.  It’s easy for a vendor to focus on their applications’ strengths and not address the full needs of the company.

Human Resource Management Human resource management ERP modules should enhance the employee experience - from initial recruitment to time tracking.  Sub modules can include payroll, performance management, time tracking, benefits, compensation and workforce planning. Self-service tools that allow managers and employees to enter time and attendance, choose benefits and manage PTO are available in many ERP solutions.

Manufacturing Operations Manufacturing modules make manufacturing operations more efficient through product configuration, job costing and bill of materials management. ERP manufacturing modules often include Capacity Requirements Planning, Materials Requirements Planning, forecasting, Master Production Scheduling, work-order management and shop-floor control.

Integration Key to the value of an ERP package is the integration between modules, so that all of the core business functions are connected. Information should flow across the organization so that BI reports on organization-wide results.

ERP can be easier than you imagine - Microsoft Dynamics ERP is cost effective and familiar to your users. If you are thinking about upgrading your systems to a fully integrated ERP system, give us a call.

As the economy rebounds, it’s time to realign your view of cash flow. During the recession, maintaining enough cash to make payroll and keep the doors open was the primary focus for most organizations. Now that the future is looking brighter, are you ready to align your resources and costs to maximize cash flow and profits?

The next stage of growth The accounting program and spreadsheets you used in the past to manage payable, receivables, inventory, and payroll can’t handle the larger task of optimization as your business grows. Balancing all of the variable resources in your business, and matching them to your forecasts goes beyond manual processes.

To grow your business effectively and remain competitive in today’s fast paced economy, you must have a clear view of:

• the status of your resources, including inventory, employees and capital assets
• operational efficiencies, including the costs to produce and deliver your products
• cash flow through the business to support operations

Aging accounting systems and spreadsheets cobbled together can’t deliver a complete picture of the three fundamental building blocks of your organization. To support growth and take advantage of the growing economy, it’s time to look for an ERP system. Connected data and consolidated reporting will give you the ability to balance all the elements for success.

Usability for fast results As you begin evaluation of ERP systems, keep in mind that usability is critical to fast results. The economy is rebounding now, and you need to implement an ERP system quickly. Choose an ERP solution that gives employees a familiar user interface, and is integrated with Microsoft Office. With both cloud and on-premises deployment options, Microsoft Dynamics ERP is an easy choice.

Let’s talk about how you can take your business to the next level. Call us today.

Technology and software have reached a point where they can be easily used by managers and business owners with a wide range of expertise. There is still a level of confusion when the software breaks; most users don’t know where to go to get the issue solved. Does it have to be so confusing?

The answer is: No, it does not have to be. Microsoft Office 365 is a good example of a suite of programs with a strong background of troubleshooting and support resource data bases. If you have a question or problem while using Microsoft Office 365, there are a number of ways you can get the problem solved.

• Troubleshooting Tool:  This tool should be the first place you look when you have questions or need support. When you go to the page you will asked four questions and presented with links to solutions based on the answers given.
• Office 365 Community: The community, run by Microsoft, provides information on all aspects of Office 365 with the majority of the information being provided by users of the various products. This community also has information on updates and commonly asked questions. It’s a good idea to check with the community to see if there are any other users who have had the same questions or issues as you.
• Office 365 Technical Blog: If you can’t find answers on the Community page, try looking at the Technical Blog. The blog is run by Microsoft engineers and is a direct link to the developers of the product you are using. Any answers to questions on this blog will often be straight from the source with the answers usually being more on the technical side with lots of explanations or update information.
• Tools and Diagnostic Wiki: This is a wiki article that covers products in the Office 365 suite. Think of this as the umbrella section that covers troubleshooting of all issues, while providing you with links and updates related to troubleshooting. You can search issues based on product plan, specific products, services, and more. If you are having a problem not covered by the other resources, chances are you will find the answer here.

With comprehensive coverage and a number of different places to go to when you have questions or a problem, you should be able to get back on track in no time. Please contact us if you would like to know more about Office 365 or any other Microsoft products.

The thing about the social media boom is that so many people are thinking of ways to make it better and to put a unique twist on an otherwise used and reused concept. Pinterest is one of the few that have been successful at this – which means, like in any other social media platform, businesses stand to benefit provided they use it the right way.

What is Pinterest? In a nutshell, it's something like a social media scrapbook, album, and bulletin board combined. Each interest / theme has its own 'Pinboard' where you put photos, videos, or other media that interest you.

What makes Pinterest unique is its concept, which has been consistently growing in popularity, especially with female audiences. And while Facebook and Twitter are more open to overt advertising, Pinterest takes a more conservative stance. While advertising isn't exactly prohibited, the marketing should definitely be more subtle and more consistent with a personal Pinterest profile. Here are some basic tips that will help you utilize Pinterest to your advantage.

1. Understand your market. The first question you should ask yourself is if Pinterest is something worth your time investment. Since the majority of Pinterest users are female, ask yourself if your products and services appeal to them directly.

2. Invest time. As in many other social networking sites, you need to put a personal and human touch to your Pinterest profile and in the way you interact with your audience. Log in often, update regularly, and respond quickly to any kind of feedback. Let your audience know that you're there.

3. Use other social media to augment Pinterest. Since Pinterest is less known, use your other social media accounts to point people your way in Pinterest, such as Tweeting or updating your Facebook status with your most recent Pinterest profile update.

4. Talk about what you represent. As mentioned earlier, since Pinterest isn't big on overt advertising, you need to market yourself in a different way. Talk about what your brand is all about. What do you represent? What content can you provide that would inspire your audience to share on their own Pinboards? If you're a furniture company, for example, you can try giving some tips on basic interior design and picking the right furniture pieces for spaces, with pictures or videos. What's good about Pinterest is that it challenges you to be more creative, and thus, more appealing to potential clients.

If Pinterest interests you, give us a call so we can discuss how you can maximize this new social media platform for your business.

As your company grows, so does your use of specialized business applications that serve your industry. Manufacturers and companies serving the medical, hospitality, or educational markets often depend on line-of-business (LOB) applications built to serve the unique needs of the industry or specialty. Connecting you to vendors and customers, LOB applications save time but also can separate the information that you depend on to make decisions.

Smart decisions require full information

Typically LOB applications provide excellent functionality, fulfilling the operational needs of a specific business requirement. LOB applications support everything from engineering drawings to patient management to student services, delivering functionality that is critical to the organization.

But there is a price for that tailored functionality. The data gathered and stored by the LOB application is not connected to your ERP system. Summary data often has to be reentered from one system to another, with accompanying loss of detail and productivity. Manual processes to import data from one system to another are error prone and not real time.

Integration is the answer

In today’s fast-paced economy in which customers’ needs change on a dime, your organization can’t afford to have limited information to drive decisions. Only real-time integration between your LOB applications and ERP system will give you the information you need — when you need it.

While most ERP systems can be programmed to automatically import information from other systems, few are easy and inexpensive. The ERP system that you choose should offer multiple options for integration of disparate systems to meet the varying requirements of LOB applications. You may require integrations from web-based applications as well as those housed on your own servers.

With full integration across all the applications in your organization, you can serve customers better and respond quickly to change. Let’s get started today, connecting your systems for better insight.

Online meetings and calls are a good way to have meetings, conference calls, or any form of communication without the need for all participants to be in the same office or location. The only drawback to these programs is that if a meeting needs to be recorded it could be tough, or even impossible, to achieve.

Microsoft Lync Online, a service of Microsoft Office 365, has recently introduced a solution to this problem. Users can now record meetings including all related audio, visual, presentations, and more related to the meeting and or call.

Recording can be started during any meeting by clicking the more options (>>) button and selecting the red Start Recording button. Recording controls will be at the bottom of the window. Once the recording has finished, it will be saved, unless changed, to C:/Users/YOUR USER NAME/Lync Recordings.

With two clicks of a mouse, users can record valuable meetings and easily access them for later reference or revision. For more information on Microsoft Lync Online and Office 365, please contact us.

In late February 2012, Twitter hit 500 million users. This milestone has cemented Twitter as a major Social Media player. With this large user base, companies should be seriously considering integrating twitter with their marketing strategies. Benefits of integration include increased followers, brand awareness, and potentially a better bottom line. Here are some tips for increasing your followers.

Search for companies and people you know While it’s easy to use the search function in Twitter, it can be time consuming to search for people one by one. Instead:

1. Log into your Twitter account
2. Press the # Discover button at the top of the page
3. Press Find Friends
4. Log into the various accounts available
5. Add people as followers

This is a great way to rapidly increase your followers, and reconnect with customers and contacts you may have lost contact with.

Combine your Twitter and Facebook feeds You can combine your Twitter and Facebook feeds easily:

1. Log into your Twitter account
2. Select Profile Settings
3. Select Profile
4. Select Post your tweets to Facebook
5. Follow the instructions provided

Within minutes, your Tweets will show up in your Facebook status, enabling you to reach two platforms simultaneously. Be warned, this could spam your followers, causing them to stop following you - so it’s best to keep your Tweets or status updates to the most important information.

Join Twitter Ads for Small Business This recently announced service will be up and running soon, allowing small business owners to advertise on Twitter through Promoted Tweets. This service will be released in the near future, enabling businesses of all sizes to advertise.

If you are not on Twitter, would like to join, or know more please contact us.

Onboarding, the process of hiring and training new employees, is a buzzword in all organizations these days. This process can be a long, drawn-out affair often leaving a bad taste in the mouths of employees. For most organizations, it’s getting the employee’s computer ready for work that takes the longest, often leaving IT staff frustrated with the time it can take to set up a computer.

Microsoft has a solution to this problem: Microsoft Office 365. Office 365 is in the cloud, and there is no need to install duplicate programs. On their first day, employees log into Microsoft Office 365 and can be working with limited delay. A big advantage to this program is that it uses software almost all employees are familiar with, reducing the need to train new employees on a new system.

For more information on Microsoft Office 365 and other products, please contact us.

Cloud-based services such as Microsoft's Office 365 are becoming popular with many small businesses due to its flexibility and cost effectiveness. And with its recent update, users are promised more compatibility with several platforms, as well as smoother communication and ease of use.

For many businesses nowadays, working while on the go is a necessity. This is why there is also a growing need for services and applications that allow people to work and continue to be productive even while they are mobile.

One of these services is Office 365, which is a package offering Microsoft Office, SharePoint Online, Exchange Online, and Lync Online. Office 365 is cloud-based, which enables people to access files and applications in a much more seamless and efficient manner. This kind of system is especially suitable for small businesses, not only because of its cost efficiency, but also its flexibility of use – which in turn helps members of smaller firms handle multiple tasks more effectively with no loss to productivity, even when they are out of the office.

Office 365 has also recently launched its first major service update, which makes it a more versatile tool for better communication and collaboration. The more than 30 new updates include support for Windows Phone 7, which allows people to access and edit their SharePoint documents from their Windows Phone 7 mobile device; new SharePoint Business Connectivity Services, which enable people within an organization to use SharePoint interface to connect to customer relationship management (CRM) or SAP software, which are common critical line-of-business applications; as well as new support for Lync for Mac, giving users the ability to use instant messaging, presence, and videoconferencing.

If applied and implemented properly, Office 365 can prove to be a very efficient tool for small businesses who want to be more cost efficient without compromising the quality of their output or their productivity. If you want to know more about how Office 365 will impact your business, please don't hesitate to get in touch with us.